You've been here before.

You find the perfect video. The creator's technique is flawless. You buy the exact products they used. You follow every step.

And then you look in the mirror.

It's not the same. The foundation pulls orange. The blush disappears. The "universal" lip color looks nothing like it did on her.

You tell yourself you did something wrong. Maybe you need more practice. Maybe you need better brushes. Maybe makeup just isn't for you.

But here's the truth no one says out loud:

It was never going to work. They don't share your skin tone.

I know because I've been there too.

I'm Bharathi, founder of GlitzBee.

Six months before my wedding, I started the search every bride knows, trying to find makeup looks I could actually recreate. I scrolled through TikTok at 2am. I saved hundreds of Instagram posts. I watched YouTube videos on 1.5x speed, pausing to screenshot product names.

The content existed. Talented creators were everywhere. But I couldn't filter for the one thing that actually mattered: does this person look like me?

I bought a $52 foundation that looked perfect on the influencer and muddy on my skin. I tried a "universally flattering" blush that vanished the moment I applied it. I felt like I was doing beauty wrong.

Then I got angry.

Not at the creators. Not at the platforms. At the fact that with all our technology, there was still no way to simply say: "Show me videos from people who share my skin tone."

So I'm building it.

I've spent 20 years building software. Data platforms, infrastructure, the unglamorous backend systems that make things actually work. I never thought I'd use those skills for beauty.

But this problem wouldn't leave me alone.

What if every creator's skin tone was verified using a real standard, not guesswork? What if every product was tagged down to the exact shade? What if the algorithm didn't decide what was "relevant" to you, your actual skin tone did?

It wasn't a marketing problem. It was an engineering problem. And I knew how to solve it.

We're just getting started.

Right now, GlitzBee has over 1,000 verified videos from 100+ creators across the full Monk Skin Tone Scale.

It's not millions. It's not viral. It's a foundation being built the right way, every creator verified, every product tagged, every match intentional.

I'm not here to compete with YouTube or TikTok. I'm building something that doesn't exist yet. A space designed from the ground up around skin tone. A place where creators reach people who actually share their shade. A platform where "inclusive" isn't a marketing buzzword, it's the architecture.

This isn't finished. That's the point.

I'm looking for the early believers. The users tired of guessing. The creators tired of the algorithm lottery. The people who want to be part of building something that should have existed years ago.

If that's you, come help me prove this matters.

Your face isn't one-size-fits-all.

Your beauty content shouldn't be either.

Want to share your experience or join as a creator?
I read every message: bharathi@glitzbee.ai